Digital Marketing Specialist – Transsion Manufacturing PLC

Key Responsibilities

• Plan and execute digital marketing campaigns aligned with brand and commercial objectives.
• Manage digital content across social media and other online platforms.
• Develop and coordinate content for Facebook, Instagram, TikTok, Telegram, YouTube, and LinkedIn.
• Support product launches and promotional campaigns through digital channels.
• Manage influencer marketing activities and digital campaigns.
• Assist with paid advertising campaigns using platforms such as Meta Ads Manager, TikTok Ads, and Google Ads.
• Monitor campaign performance, audience engagement, reach, and other digital marketing KPIs.
• Analyze digital marketing data and provide insights for campaign optimization.
• Prepare regular digital marketing reports and presentations.
• Support copywriting and development of engaging marketing content.
• Monitor social media trends, audience behavior, and emerging digital marketing opportunities.
• Maintain brand consistency across digital platforms.
• Work collaboratively with marketing and other internal teams to achieve campaign objectives.

Qualifications

• Bachelor's Degree in Marketing, Communications, Digital Media, IT, or a related field.
• Digital Marketing certifications are an advantage.

Required Skills & Competencies

• Knowledge of Facebook, Instagram, TikTok, Telegram, YouTube, and LinkedIn.
• Proficiency in Canva, CapCut, AI tools, and Microsoft Office.
• Experience with Meta Ads Manager, TikTok Ads, Google Ads, and analytics tools.
• Strong reporting and presentation skills.
• Strong copywriting skills.
• Excellent communication skills in English and Amharic.
• Creativity and strategic thinking.
• Strong analytical skills and digital awareness.
• Teamwork and accountability.
• Ability to work under pressure and meet deadlines.

Key Performance Indicators

Performance will be evaluated based on:

• Successful campaign execution and delivery.
• Growth in digital reach and engagement.
• Content quality and consistency.
• Social media growth and optimization.
• Influencer campaign effectiveness.
• Reporting accuracy.
• Brand consistency across digital channels.

How to Apply

Interested and qualified applicants should send their CV, portfolio, and relevant documents to:

📧 Email:transsionmanufacturing@gmail.com

Subject line:Digital Marketing Specialist